The most valuable service or product I pay for? My Scribophile membership, which allows me to receive and give feedback on writing projects. It looks every affordable and well-worth the investment. In a society that admires marketing above all else, resentment over having to pay equals chickens coming home to roost.
Today, the essence of marketing is the freebie, the giveaway, the teaser. What can we expect when a fair number of book marketers recommend self-marketing and platform-building even before a writer has written much of anything.
Many also urge writers to present themselves as experts, to generate how-to materials to use as marketing tools. Thanks, Barry. Tell me more about this piece: [a fair number of book marketers recommend self-marketing and platform-building even before a writer has written much of anything.
Like you mention in your post, I tried the free version to make sure it worked for me, and then subscribed to the premium version so I could have access right next to my document as I type. Love your site, Sandra, and appreciate all your helpful advice.
Very helpful! Thank you. Thanks so much for the kind words, Joyce! They mean A LOT. Do you think you have to be a really solid and experienced writer to rely on these tools — including Grammarly — enough to bypass a human editor? That might be an unfair question for you, but his observation stuck with me and your mention of Grammarly brought it back to mind.
Great feedback, Jeanne! Their end product is going to suffer because of this kind of input…but bad advice is common when crowdsourcing, unfortunately. Sandra, thanks for the straight talk on this topic. If the experience is what I need and this is important , the price is affordable, then I pay the fee and commit to the work.
Thank you, Delia! Appreciated the article, Sandra, and it was a good reminder to me to watch my own attitude toward getting things for free as well as what I want to offer people on my mailing list.
Thanks, Genene. I find that studying what other people offer their list helps give me ideas. Does it work that way for you, too? Example 1: The other day I visited a language learning site offering 10 free tips that I was very interested in receiving.
This made me think long and hard about whether or not I could live without the information, and I went away without signing up. Example 2: I disagree with the dominant model of promotional webinars out there. Almost everyone gives far too little substantive content and far too much time, proportionately, to the promotion. When I do this, I always make sure to deliver real teaching and not just preliminaries, and I minimize the promotion, while making the most of follow-up after the presentation from which anyone can unsubscribe.
Thanks, Marcia. I can live with that! Totally agree that the change mentioned in 1 is directly related to GDPR. Newsletter managers no longer have a choice — they have to include it.
If they had asked me, do I want to receive email from them in addition to the free tips, I would readily have agreed to that. And thanks for your praise of the Marketing Minute, which is now in its 20th year!
Excellent article. The big investment in books is not the money but the time spent reading them. There are a lot of books out there that have taken my time. Time that I cannot get back is costly.
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Analytics Analytics. Time to find another website I guess. Books are expensive. I hope oceanofpdf will open another website. But I also hope they will have to let us sign in to our email to view the books and etc. A third poster said: "I'm devastated. Books are expensive where I am and Oceanofpdf was a godsend since I just got a Kobo.
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